Excellence Begins with Exceptional Agents
The core of our success is our exceptional agents. More than just real estate experts, they are the cornerstone of our business. Their unparalleled dedication, expertise, and steadfast commitment to providing outstanding service to every client is what distinguishes us.
Local Expertise, National Strength
Coldwell Banker First Equity is locally owned and operated by Justin Kite and Rachel Shreffler, both long-time leaders and real estate professionals who have been with the company for over 20 years.
Their commitment to excellence, community, and agent support has helped shape First Equity into the trusted brand it is today. Under their leadership, our brokerage continues to thrive, combining established local roots with modern vision and energy.
In 1982, First Equity affiliated with Coldwell Banker, the nation’s oldest and most respected real estate brand. This partnership allows us to combine global reach and cutting-edge tools with our unmatched local knowledge and personalized service.
With Coldwell Banker’s innovative resources and our dedicated local leadership, we’re uniquely positioned to serve the evolving needs of Amarillo—and beyond.
Why Choose Us?
- Established roots in Amarillo
- Generational client relationships
- National strength, local service
- Agents that truly care
Our Mission
At Coldwell Banker First Equity, we are committed to:
- Providing the highest-quality real estate services
- Helping our agents and staff reach their goals
- Upholding a reputation for honesty and integrity
- Honoring God in every relationship we build
A Legacy of Integrity
“Sales strategies and management decisions should always reflect what is in the best interest of the client.”
— Colbert Coldwell
